FUSEtheory is an eclectic crafted brand consisting of custom wearable art and hand dyed apparel and accessories inspired by environmental and human imperfections to appeal to all you urban creatives who value individuality. The combination of texture, color, and deeper meaning are the 3 main elements that inspire and drive us to produce beautifully flawed pieces.
We get the question a lot about how the name FUSEtheory came to play. Well, heres a quick overview on how we developed our brand name:
As creative individuals we love to do a little bit of everything. It keeps life interesting and gives us the chance to grow as people. We feel that the corporate fashion industry limits designers/creators in their work/non work lives with only allowing them to create products in one category with little room to push the boundaries. We see this as a major problem in the industry and our goal is to grow an environment that FUSES together different and new THEORIES for creatives to truly express who they are, FUSEtheory.
Our logo, is inspired by the third eye chakra. The "way of the third eye" is seeing everything as it is from a point of witness or observer. Being mindful from moment to moment. Seeing and helping others to see the deeper meanings of the situations in their lives.
Meaning behind elements that make up our logo:
-The imperfect outer circle stands for the flawed continuous journey we all share.
-The inverted triangle symbolizes intuition and the unconscious mind.
-Center circles make up a simplistic eye representing our stance on having an open eye to the world around you. Also the proverb "Everything has beauty, but not everyone can see it".